Start a Home-Based, Senior Living Advisor Business

Earn $4,000–$10,000 (or more) Per Client

No Franchise Fees, No Degree or Experience Needed

Every day in the U.S., over 10,000 people turn 65—and many of them, or their families, are searching for help. As a senior living advisor, you guide families through one of the most emotional decisions they’ll ever make: helping a loved one transition into assisted living, memory care, or senior housing.

While there are over 2.5 million real estate agents in the U.S., there are only about 2,500 senior living advisors nationwide.

That means there’s incredible room for growth—and virtually no saturation. Families everywhere are searching for help, but in most markets, there simply aren’t enough advisors to meet the demand.

If you’re just getting started, this is one of the few industries where being “new” still gives you a huge opportunity to stand out and succeed.

And here’s the best part:

💡 Your service is always free to the family—and you get paid by the facility.

“I had my first consultation call with Jen Carter on January 13 and from that moment everything changed. By January 18 I was fully on board and her guidance has been nothing short of amazing. Just yesterday on the 30th I secured my first agreement with a senior living community and I’m officially launching on February 1.  This truly is a turnkey business and Jen has been responsive every step of the way. I couldn’t have asked for a better partner in starting Silver Star. If you need someone who’s truly got your back, Jen’s the one.”  
⭐⭐⭐⭐⭐ Michael Morales, Founder of Silver Star Senior Advisors

See more testimonials below 👇

“I’m so glad I found Jennifer’s system! I’m already working with multiple clients and have tours scheduled—it all came together faster than I expected. Her program gave me everything I needed to hit the ground running, and whenever I need support or a resource (like an invoice template), she’s quick to respond and incredibly helpful. This is one of the most rewarding ventures I’ve ever pursued, and I’m excited to keep building it. If you’re looking for a proven path into the senior living industry, Jen’s system is the real deal.”
⭐⭐⭐⭐⭐ Steve Dimassimo, Founder of Senior Pathways

What Does a Senior Advisor Do?

  • Help families understand their senior care options
  • Match seniors to appropriate communities based on their needs and budget
  • Tour facilities, communicate with staff, and guide decision-making
  • Earn $4,000 to $10,000+ per successful placement
  • Work from home, part-time or full-time (virtually no overhead)

No experience required. Just compassion, professionalism, and a willingness to connect with families and local facilities.

Why Work With Me?

I’m Jennifer Carter, founder of Star Light Senior Advisors, Certified Dementia Practitioner, and author of the books ‘The Senior Living Advisor Blueprint’ and ‘Senior Living Decisions’. I’ve personally referred hundreds of seniors and built a thriving business from home. Now, I mentor others to do the same—with a proven, step-by-step system that includes:

A custom website
Logo and branding
Social media pages
Professional marketing materials
Contract templates
A 100+ page business manual

💡 Some individuals invest in low-priced courses (around $600), only to discover later that essential components like contracts, websites, and true launch guidance are not included, requiring expensive upgrades that exceed $10,000.

My turnkey system includes everything from the start, at nearly half that investment, along with lifetime consulting and guidance, so you are fully supported as you launch and grow.

NO tiers, NO additional investment ever needed.

“One of a kind….. I was very impressed by Jennifer Carter of Star Light Senior Advisors. The franchise manual she developed was an exhaustive detailed work of art, thoroughly informative, leaving no stone un-turned. She has patiently worked with me through some difficulties, always available and professional. Every promise kept. If senior care is your calling, Jen will give you all the tools you need for success.”
⭐⭐⭐⭐⭐  Richard Coles, Founder of Golden Years Living Solutions
“The investment has been worth every penny – not only did I get all the tools and knowledge I needed to succeed, but I also received ongoing support that truly made a difference. If you’re serious about becoming a senior care advisor, Jen Carter’s system is a game-changer!”
⭐⭐⭐⭐⭐ Tommy Jacobs, Founder of Maes Lighting & Silver Horizons Advisors
“From the moment I discovered Jen Carter, I knew I was in the right hands. The opportunity to work directly with the leader in the senior advisor industry—someone who’s not only built a proven system but is also a published author—was incredibly exciting. Jen’s knowledge, professionalism, and genuine passion for helping others are unmatched. She made the process of launching my business clear, doable, and inspiring. I now feel confident and prepared, thanks to her step-by-step guidance and the tools she’s created. I couldn’t be more grateful to be learning from the best in the field.”
⭐⭐⭐⭐⭐ Layne Skoyen, Owner of Bright Side Senior Advisors
“Working with Jennifer has been incredible. I honestly didn’t know what to expect when I signed up, but she completely over-delivered. From the website and branding to the training materials and one-on-one support—everything has been thoughtfully prepared and exceeded my expectations. I feel confident, supported, and excited to build my senior advisor business, thanks to her guidance. I’m so glad I made the decision to work with Jennifer.”
⭐⭐⭐⭐⭐ Lovey Vance, Founder of Sunrise Senior Advisors